Technical SEO plays a crucial role in improving website performance by optimizing various aspects of a site to enhance its visibility and ranking on search engine results pages. By focusing on elements such as site speed, mobile-friendliness, and crawlability, technical SEO helps search engines better understand and index a website's content, leading to increased organic traffic and improved user experience. Additionally, technical SEO involves optimizing meta tags, headings, and schema markup to make it easier for search engines to interpret and display relevant information from a website, ultimately driving more qualified traffic to the site.
Furthermore, technical SEO can also improve website performance by ensuring proper website structure and internal linking, which helps search engines navigate and understand the content on a site more effectively. By implementing best practices such as creating XML sitemaps, fixing broken links, and optimizing URL structures, technical SEO helps search engines crawl and index a website's pages more efficiently, leading to better visibility and higher rankings. Overall, investing in technical SEO can have a significant impact on a website's performance by enhancing its search engine visibility, increasing organic traffic, and ultimately driving more conversions and revenue for the business.